Sir Alex Ferguson details the strategy

Legendary former Manchester United manager Sir Alex Ferguson has revealed the methods and mentality that saw him win 28 major trophies in 26 years in charge.

The Scot permitted professors from Harvard Business School to observe and study his methods during his final season at Old Trafford as part of a case study, upon which he has since expanded to students in visits to the institution after his retirement.

In a wide-ranging interview published in full in the Harvard Business Review, Sir Alex explained that his first move upon joining the Red Devils was to establish his famed focus on youth.


"From the moment I got to Manchester United, I thought of only one thing: building a football club. I wanted to build right from the bottom," he began.


"I knew that a focus on youth would fit the club's history and my earlier coaching experience told me that winning with young players could be done and that I was good at working with them. So I had the confidence and conviction that, if United was going to mean anything again, rebuilding the youth structure was crucial. You could say it was brave but fortune favours the brav
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